Evaluasi Kepuasan Pelanggan terhadap Kendaraan Motor Vario Menggunakan Metode Simple Additive Weighting (SAW)

Rona Guines Purnasiwi; Tundo Tundo

doi:10.58477/cj.v3i2.323

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Rona Guines Purnasiwi, Tundo Tundo

Rona Guines Purnasiwi: Institut Bisnis dan Informatika Kwik Kian Gie

Tundo Tundo: Institut Bisnis dan Informatika Kwik Kian Gie

DOI: 10.58477/cj.v3i2.323 Published: 2025-08-30

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Abstract

This study aims to measure the satisfaction level of Honda Vario motorcycle owners by applying the Simple Additive Weighting (SAW) method. SAW was chosen to evaluate various factors, including price, engine performance, fuel efficiency, safety, and riding comfort. A survey was conducted involving 100 Honda Vario owners to gain insights into their experiences. The results indicate that 18 participants were very satisfied, 39 satisfied, 30 moderately satisfied, and 13 dissatisfied. Comfort and fuel efficiency received the highest appreciation among users. Although some respondents mentioned shortcomings in certain features, most still prefer Honda Vario for daily transportation. These findings can assist manufacturers in understanding customer expectations and considering improvements in product quality as well as after-sales service. For prospective buyers, the results offer useful information to help match their choices with personal needs. By using the SAW approach, the evaluation process becomes more objective, supporting better decisions for both users and manufacturers.

Keywords

Customer Satisfaction Simple Additive Weighting Honda Vario Criteria Assessment

How to Cite

Purnasiwi, R. G., & Tundo, T. (2025). Evaluasi Kepuasan Pelanggan terhadap Kendaraan Motor Vario Menggunakan Metode Simple Additive Weighting (SAW). Computer Journal, 3(2), 78-89. https://doi.org/10.58477/cj.v3i2.323

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Issue Information

Volume	3
Issue	2
Year	2025
Published	2025-08-30
Pages	78-89
Section	Articles

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Rona Guines Purnasiwi

Institut Bisnis dan Informatika Kwik Kian Gie

Scholar

Program Studi Teknik Informatika, Institut Bisnis dan Informatika Kwik Kian Gie, Kota Jakarta Utara, Provinsi Daerah Khusus Ibukota Jakarta, Indonesia

Tundo Tundo

Institut Bisnis dan Informatika Kwik Kian Gie

Scholar

Program Studi Sistem Informasi, Institut Bisnis dan Informatika Kwik Kian Gie, Kota Jakarta Utara, Provinsi Daerah Khusus Ibukota Jakarta, Indonesia

Article Title	Evaluasi Kepuasan Pelanggan terhadap Kendaraan Motor Vario Menggunakan Metode Simple Additive Weighting (SAW)
DOI	10.58477/cj.v3i2.323
Publication Date	2025-08-30

Journal	Computer Journal
Volume	3
Issue	2
Pages	78-89
Section	Articles

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