PASAI : Jurnal Pengabdian kepada Masyarakat

Peningkatan Kapasitas Digital Marketing UMKM Melalui Pendampingan Komprehensif di Wilayah Wonocolo

Rahila Amanatul Ummah — 2025-12-30

This community service initiative aims to enhance the economic independence of Micro, Small, and Medium Enterprises (MSMEs) in Wonocolo District, Surabaya, through digital branding assistance and utilization of online marketing platforms. The primary challenges faced by MSMEs in the digital era include low literacy and skills in optimally using various online marketing channels. The activities were implemented using a Participatory Action Research (PAR) approach, encompassing observation, planning, action, and reflection stages, ensuring active involvement of MSME actors in every change process. Comprehensive assistance was provided through four main stages: (1) business registration on Google Maps/Google Business Profile to boost local visibility and consumer trust, (2) creation and management of ShopeeFood accounts as sales channels to expand market reach, (3) facilitation of QRIS (Quick Response Code Indonesian Standard) registration to simplify non-cash transactions, and (4) socialization and practice of effective online marketing strategies, including social media utilization and digital promotional content. Through this series of assistance, partner MSMEs gained improved understanding and practical skills in digital marketing and digital financial services, evidenced by their ability to manage business profiles on digital platforms, leverage online marketplaces/food delivery services, and accept non-cash payments via QRIS. Thus, the program is expected to impact increased business visibility, market expansion, and revenue growth, thereby strengthening the competitiveness and economic independence of MSMEs in Wonocolo amid digital transformation.

Al-Quran Literacy and Sharia Business Mentoring: Young Entrepreneurial Candidates at SMK Muhammadiyah 4 Sragen

Triyono Adi Saputro — 2025-12-30

This Community Service Activity (PKM) aims to improve Quran literacy and understanding of sharia business for young entrepreneurs at SMK Muhammadiyah 4 Sragen, addressing the low national sharia financial literacy index. The implementation was carried out through site observations, lectures by experts, and interactive discussions and question-and-answer sessions with case study simulations from September to October 2025 in the school hall. The results showed a 30% increase in understanding (pre-post test), awareness of the integration of Quranic values in business ethics (60% of participants), and the development of Islamic business ideas such as mudharabah crowdfunding. This activity bridges the spiritual-economic dichotomy, creating a holistic mentoring model for Islamic-based vocational schools, with broad implications for the regional Islamic entrepreneurship ecosystem and contributions to SDGs 4, 8, and 9.

Peningkatan Kesehatan Kader Keluarga Melalui Pengelolaan Penyakit Diabetes Mellitus di Wilayah Kerja Puskesmas Sitopeng

Badriah Badriah — 2025-12-30

Background: Diabetes Mellitus type 2 (DM T2) is one of the main focuses of NCDs in Indonesia with an increasing prevalence rate. DM management requires a multidisciplinary approach and family support that involves medical, psychological, and social aspects. Objective: This community service program aims to improve the knowledge, skills, and independence of family and community cadres in the prevention and management of T2 DM through a multidisciplinary approach to nursing. Method: The activity will be carried out in August 2025 at RW 05 Argasunya Village, Cirebon City. Methods include health screenings, education, psychosocial counseling, and self-care training. Participants consisted of Non-Communicable Disease (NCD) cadres, at-risk individuals, pregnant women, children, the elderly, and families of sufferers. Results: There was an increase in public knowledge about early symptoms, prevention of complications, and self-care skills. Multidisciplinary approaches have proven to be effective in increasing public participation and awareness. Conclusion: This program can be used as a model of community intervention for comprehensive management of T2 DM.

Pemberdayaan Ekonomi Masyarakat melalui Integrasi Strategi Pemasaran Online dan Offline pada Usaha Jahit

Jauharil Maknuni — 2025-12-30

This community service activity aims to empower the rural community’s economy through the integration of online and offline marketing in tailoring businesses. The main problems faced by the partners include limited digital literacy, low utilization of computer applications, and conventional marketing strategies. The method applied in this program was a participatory approach consisting of observation, training, mentoring, and monitoring and evaluation stages. The training focused on the use of simple computer applications, digital literacy, and integrated online–offline marketing strategies. The results indicate an improvement in partners’ ability to manage their businesses digitally, expand market reach, and enhance business independence and income. The integration of online and offline marketing has proven effective in strengthening the competitiveness of rural tailoring businesses and promoting sustainable economic empowerment. This program is expected to serve as an applicable empowerment model that can be replicated in other micro-business sectors in rural areas.

Deteksi Dini Status Kesehatan Remaja Putri Sebagai Upaya Mempersiapkan Generasi Bebas Stunting di MAN Kota Mojokerto, Jawa Timur

Kusuma Purwantari — 2025-12-30

Stunting remains a major public health problem that requires early prevention, particularly among adolescent girls as future mothers. This community service activity aimed to improve health knowledge and assess the nutritional status of adolescent girls as part of stunting prevention efforts. The activity involved 109 students and consisted of health education accompanied by nutritional status assessment using Body Mass Index (BMI) and Mid-Upper Arm Circumference (MUAC). Knowledge was evaluated through pre-test and post-test assessments. The results showed a significant improvement in knowledge, with the proportion of good knowledge increasing from 32.1% to 55.0% after the intervention. However, nutritional assessment revealed a high prevalence of low MUAC (60.4%), as well as underweight (22.6%) and overweight (9.4%) based on BMI. These findings indicate that while health education improves knowledge, continuous nutrition education, regular monitoring, and targeted nutritional interventions are needed to prevent intergenerational stunting. Keywords: stunting, health education, adolescent girl, nutritional status