Penerapan Kecerdasan Buatan untuk Meningkatkan Pembelajaran Desain Logo dalam Industri Kreatif
DOI:
https://doi.org/10.58477/dj.v2i1.163Keywords:
Artificial intelligence in Education, Logo Design Pedagogy, Innovation in Creative Industries, Ethical implications of AI, AI-driven Learning OutcomesAbstract
The integration of Artificial Intelligence (AI) into logo design education represents a pivotal advancement within the creative industry, aiming to enhance both pedagogical strategies and practical design applications. This study seeks to explore how AI-based platforms can improve the learning experience by fostering creativity and expanding students' design capabilities. Using a mixed-method approach combining qualitative and descriptive methods, this research analyzes multiple AI logo generator platforms—such as Canva, Adobe Logo Maker, and Wix Logo Maker—and their effectiveness in both education and industry. Data were collected through literature reviews, case studies, and interviews with users to gain comprehensive insights into AI’s impact on the design process. The findings indicate that AI-based education offers significant benefits, including improved efficiency and faster production, which align with market demands. Platforms such as Canva and Wix were particularly effective for beginner students, while Adobe Logo Maker and LogoAI provided professionals with deeper control and customization options. However, the research also highlights challenges related to the ethical use of AI, including data security concerns and the balance between automation and human creativity. The study concludes that AI-based education equips students with essential design skills, preparing them to meet future industry challenges.
Downloads
References
Afkar, M. A., & Fathurrahmad. (2023). Transformasi bisnis dengan penerapan kecerdasan buatan (AI) pada sistem informasi dan teknologi digital: Tren utama tahun 2023. Journal Digital Technology Trend, 2(1), 1–12. https://doi.org/10.56347/jdtt.v2i1.146
Akbar, R., & Hajriyanti, R. (2020). Sebuah kerangka kerja untuk mengembangkan e-Tracer study berbasis sistem cerdas. Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi), 4(2), 82–86. https://doi.org/10.35870/jtik.v4i2.135
Alfia Utami, D. V. N., Hasibuan, D. V. N., & Rambe, R. (2023). Perkembangan artificial intelligence (AI) sebagai media pembuatan iklan di era modern. Musytari: Neraca Manajemen, Akuntansi, dan Ekonomi, 3(1), 71–80. https://doi.org/10.8734/musytari.v3i1.1616
Azzahra, P. L., & Salam, A. (2023). Desentralisasi dalam perspektif technology trend terhadap blockchain dan Web3. Journal Digital Technology Trend, 2(1), 34–42. https://doi.org/10.56347/jdtt.v2i1.149
Bertão, R. A., Yeoun, M. H., & Joo, J. (2023). A blind spot in AI-powered logo makers: Visual design principles. Visual Communication, 14703572231155593. https://doi.org/10.1177/14703572231155593
Biricik, A. (2006). The role of logo design in creating brand emotion: A semiotic comparison of the Apple and IBM logos (Master's thesis, Izmir Institute of Technology).
Çayir, A. (2023). A literature review on the effect of artificial intelligence on education. İnsan Ve Sosyal Bilimler Dergisi, 6(2), 276-288. https://doi.org/10.53048/johass.1375684
Çeken, B., & Akgöz, B. (2024). The impact of artificial intelligence on design: The example of DALL-E. Sanat ve Tasarım Dergisi, 14(1), 374–397. https://doi.org/10.20488/sanattasarim.1506116
Chairunnisa, K., & Sundi, V. H. (2021, November). Pelatihan penggunaan aplikasi Canva dalam pembuatan poster pada siswa kelas X SMAN 8 Tangsel. In Prosiding Seminar Nasional Pengabdian Masyarakat LPPM UMJ (Vol. 1, No. 1).
Chauhan, N., & Agarwal, A. (2019). Improve tampered image using watermarking apply the distance matrix. In Communication, Networks and Computing: First International Conference, CNC 2018, Gwalior, India, March 22-24, 2018, Revised Selected Papers 1 (pp. 223–234). Springer Singapore.
Chiu, T. K. (2021). A holistic approach to the design of artificial intelligence (AI) education for K-12 schools. TechTrends, 65(5), 796-807.
Gada, T., & Chudasama, S. (2024). Impact of artificial intelligence on student attitudes, engagement, and learning. Int. Res. J. Mod. Eng. Technol. Sci, 6(05), 2695.
Hartono, A. T. N., & Purnomo, H. D. (2023). Pengembangan stochastic gradient descent dengan penambahan variabel tetap. Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi), 7(3), 359–367. https://doi.org/10.35870/jtik.v7i3.840
Hoppe, J. (2020). Adobe Illustrator (Vol. 3). Rocky Nook, Inc.
Hwang, G. J. (2020). Models and strategies of conducting STEM/STEAM and interdisciplinary education. Journal of Education Research, 320, 22-41.
Káninský, M., & Collective, U. X. (2020). A design system business case & business benefits: The ultimate guide. Retrieved April 22, 2021, from https://uxdesign.cc/a-design-system-business-case-business-benefits-the-ultimate-guide-cc2e09715ab
Klímová, B., Pikhart, M., & Kacetl, J. (2023). Ethical issues of the use of AI-driven mobile apps for education. Frontiers in Public Health, 10. https://doi.org/10.3389/fpubh.2022.1118116
Klug, B., & Williams, U. (2016). Canva. The Charleston Advisor, 17(4), 13–16.
Maharani Dewi, A., & Satrio Wijaksono, D. (2024). Perancangan manajemen acara Expert Insight Special Episode Marketing Talks “Unlocking Marketing Potential: The Power of AI” di Telkom CorpU tahun 2023. Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi), 8(4), 1034–1041. https://doi.org/10.35870/jtik.v8i4.2532
Marcus, J. B. (2021). Digital strategy for consumer products (Doctoral dissertation, Massachusetts Institute of Technology). https://hdl.handle.net/1721.1/139478
Miao, F. (2023). Exploring the effectiveness of individualized learning trajectories in university smart sports education classrooms: A design and implementation study. JSSHL, 6(5), 67-73. https://doi.org/10.53469/jsshl.2023.06(05).10
Migotuwio, N. (2020). Desain grafis: Kemarin, kini, dan nanti. Alinea Media Dipantara.
Molins-Ruano, P., Gonzalez-Sacristan, C., & Garcia-Saura, C. (2018). Phogo: A low cost, free and “maker” revisit to logo. Computers in Human Behavior, 80, 428–440. https://doi.org/10.1016/j.chb.2017.09.029
Osadcha, K., & Osadcha, M. (2023). Generative artificial intelligence vs humans in the process of creating corporate identity elements. Information Technologies and Learning Tools, 98(6), 212–230. https://doi.org/10.33407/itlt.v98i6.5494
Ozen, C., & Tas, Z. M. (2024). The role of artificial intelligence (AI) in improving product development efficiency. In Digital Technologies in Modeling and Management: Insights in Education and Industry (pp. 313–335). IGI Global.
Rohmah, S. N., & Haqqu, R. (2024). The role of artificial intelligence (Chat GPT) in the development of technology and communication. Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi), 8(4), 905–913. https://doi.org/10.35870/jtik.v8i4.2087
Ruiz-Rojas, L. (2023). Empowering education with generative artificial intelligence tools: Approach with an instructional design matrix. Sustainability, 15(15), 11524. https://doi.org/10.3390/su151511524
Shih, W. C., Tseng, S. S., & Yang, C. T. (2008). Wiki-based rapid prototyping for teaching-material design in e-learning grids. Computers & Education, 51(3), 1037–1057. https://doi.org/10.1016/j.compedu.2007.10.007
Wali, M. (2022). Analisis dan interpretasi data riset berbasis digital. In Metode Riset Berbasis Digital: Penelitian Pasca Pandemi (pp. 89–108).
Wijayanto, G., Sakkir, G., Sukmasetya, P., Arikarani, Y., Leo, M., Safitri, N. M., Wali, M., Zaenurrohman, J. A., Vikaliana, R., Madiawati, P. N., & Sianipar, M. Y. (2022). Metode riset berbasis digital penelitian pasca pandemi.
Wright, P. C., & MonK, A. F. (1991). A cost-effective evaluation method for use by designers. International Journal of Man-Machine Studies, 35(6), 891–912. https://doi.org/10.1016/S0020-7373(05)80167-1.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Design Journal

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.