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Nurul Izza , kartika, Resha Ayu Dwi Pangesti
Nurul Izza : Universitas Jember
kartika: Universitas Jember
Resha Ayu Dwi Pangesti : Universitas Jember
DOI: 10.58477/ebima.v4i1.300 Published: 2025-06-30
4
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1
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2025
Year
419
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Abstract

Technology plays an important role in life, especially in the economic sector today. One of the technologies that is developing is electronic payment technology. Spaylater is an electronic-based payment that can make it easier for users to carry out transactions. This research aims to find out what factors in UTAUT 2 influence interest in using Spaylater among Jember University students as the Millennial generation. This research used a sample of Jember University students who had/are currently using Spaylater with a total sample of 100 respondents obtained via online (google form) and offline in the form of a questionnaire. Data processing using multiple linear regression analysis methods using the IBM SPSS26 program. The results of this research are that the factors Performance Expectations, Business Expectations, Social Influence, Facilitated Conditions, Hedonic Motivation and Price Value have no influence on interest in using Spaylater. Meanwhile, the Habit variable has an influence on Interest in Using Spaylater

Keywords
Behavioral Intention SPaylater UTAUT 2
How to Cite

How to Cite

Izza , N., kartika, & Pangesti , R. A. D. (2025). Faktor Yang Mempengaruhi Minat Penggunaan Fitur Paylater di Aplikasi Shopee Pada Kalangan Mahasiswa Universitas Jember. Jurnal Ekonomi Bisnis, Manajemen Dan Akuntansi, 4(1), 24-30. https://doi.org/10.58477/ebima.v4i1.300
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Issue Information
Volume4
Issue1
Year2025
Published2025-06-30
Pages24-30
SectionArticles
License

This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Nurul Izza
Universitas Jember
Scholar

Universitas Jember

kartika
Universitas Jember
Scholar

Universitas Jember

Resha Ayu Dwi Pangesti
Universitas Jember
Scholar

Universitas Jember

Article TitleFaktor Yang Mempengaruhi Minat Penggunaan Fitur Paylater di Aplikasi Shopee Pada Kalangan Mahasiswa Universitas Jember
DOI10.58477/ebima.v4i1.300
Publication Date2025-06-30
JournalJurnal Ekonomi Bisnis, Manajemen dan Akuntansi
Volume4
Issue1
Pages24-30
SectionArticles
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