Analisis Strategi Pemasaran dalam Peningkatan Volume Penjualan Pulsa Telkomsel pada Gradien Ponsel Peureulak Kabupaten Aceh Timur

Abstract

The purpose of this research is to find out and analyze the right marketing strategy in increasing the sales volume of Peureulak Cellphone Garden. The method in this research is descriptive, namely comparing the theory as a standard with the facts in the field by experts and the analytical tools used SWOT analysis is comparing the external factors Opportunities and Threats with internal factors Strengths and weaknesses. . Sales developments from January to December 2021 were very volatile, starting from Rp. 5,000 credits to Rp. 100,000 credits, where on average, Rp. 5,000 credits were sold 55,267 pieces, Rp. 10,000 pulses were sold 44,559 sheets, Rp. 20,000 pulses were sold 2,734 sheets, pulses of Rp. Rp 25,000 sold 199 sheets, Rp 50,000 credits were sold 945 sheets and Rp 100,000 credits were sold 280 pieces with a total price of Rp 10,281,705,000, on an average per month it was Rp 856,808,750. The results of the strength research have a total score of 1.56 while the weakness of the total score is 1.27 and so is the Efas Analysis factor which has a total score of 1.65 and the threat factor with a total score of 1.17 and the results of the scores of these four factors. after being analyzed through a SWOT diagram which consists of four quadrants, namely: Quadrant I Grout Strategy, Quadrant II Turn Aroaund, Quadrant III Diversification and Quadrant IV Diverse.